“PIMCY was born from a desire to wear clothing that’s kinder to the planet—and to ourselves. We prioritise what lasts: well-considered pieces made in limited runs of 20–50 using natural fibres like linen, organic cotton, and bamboo. Each collection is a celebration of timeless design, comfort, and honest production.”

Debbie Ayton

Our Ethos

I have always been a fan of Slow Fashion - unique discreet, handcrafted designed comfortable fashions for discerning ladies.

Our Ethos

: breathable, biodegradable, beautiful.

: sizes XS–XXL, designed without excess.

: UK‑based, craft-led, transparent.

: refined, age-defying pieces made to last.